IMPACTFUL SOCIAL MEDIA MARKETING

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2. 92 MARKETING MANAGEMENT I E Price: IDR 4.050.000,- Apa Saja Yang Dibahas • Pemahaman mendasar mengenai revolusi di bidang pemasaran media sosial dan tren perilaku konsumen dalam konteks bisnis • Social media impactful marketing tactics • Kiat-kiat optimalisasi social media (Facebook, Twitter, Youtube) • Cara membuat hak cipta • Pengukuran social media • Studi kasus dampak dari social media Siapa yang Perlu Ikut Manajer, Supervisor dan Staf yang bertanggung jawab dalam bidang komunikasi pemasaran, penjualan, pelayanan pelanggan dan hubungan masyarakat Subjects Covered • Root understanding about social media marketing revolution and consumer behaviour trends • Social media impactful marketing tactics • Tips and trick social media optimization (Facebook, Twitter, Youtube) • Impactful copywriting technique • Social media measurement • Impactful social media marketing case study Who Sould Attend Managers, Supervisor and Staff who are responsible for managing marketing communication, sales, customer service, and public relations 44 IMPACTFUL SOCIAL MEDIA MARKETING STRATEGY

1. 91 MARKETING MANAGEMENT I E Menjawab Masalah Apa? Social Media bukan hanya sekedar tools ! Untuk menjalankan suatu bisnis, dengan menggunakan Social Media Marketing diperlukan pemahaman secara menyeluruh, baik itu pemahaman secara sukyektif-praktis maupun obyektif-teoritis. Hal ini akan menciptakan kesan yang melekat pada Social Media itu sendiri dan tujuan utamanya adalah agar suatu brand bisa memiliki ciri khas dan mempunyai arti tersendiri bagi pelanggan Anda. Jika dijalankan dengan penuh totalitas dan mempunyai visi bisnis yang baik, Social Media adalah jalan fantastis untuk membangun brand dan mengembangkan bisnis Anda. Pada pelatihan ini Anda juga akan mempelajari berbagai macam tools dalam mengoptimalkan Social Media Marketing , agar setiap kegiatan pemasaran yang Anda lakukan dapat berjalan dengan efektif dan efi sien. Manfaat Apa Yang Anda Peroleh Setelah mengikuti program ini, peserta diharapkan mampu: • Mempunyai great vision dalam membangun brand di dunia digital dalam konteks bisnis • Mendeteksi kesalahan yang sering terjadi dalam Social Media Marketing plus solusinya • Menjelaskan jurus membangun dan mempertahankan brand equity di dunia online • Menjelaskan jurus copy writing untuk meningkatkan penjualan, loyalitas customer dan referral • Memahami strategi untuk menjadikan konsumen menjadi sales dan public relations (PR) bagi perusahaan Anda • Mengevaluasi efektivitas Social Media Anda Problems To Be Addressed Social Media is not just a tool! To run a business using Social Media Marketing we need overall understanding about the issue both practical-subjective and theoretical-objective. This effort will create impression at the Social Media itself and the main objective is that a particular brand will have its unique distinction and it will create special meaning for your customer. If it is implemented at full gear and backed by a good business vision, the social media is a fantastic channel to develop brand and to develop your own business. In this program, you will also learn various tools in optimizing Social Media Marketing, whereas each activity that you are implementing will run effectively and effi cient. Objectives Having attended this program, the participants are expected to be able to: • Acquire a great vision in developing a brand in digital world within business context • Detect mistakes often occurred within Social Media Marketing, plus its solutions • Explain the techniques to develop and maintain brand equity in on-line business • Explain the techniques in copy writing to increase sales, customer loyalty and referral • Comprehend the strategy in making your customer becomes your sales person and PR person for your company • Evaluate your Social Media effectiveness 44 IMPACTFUL SOCIAL MEDIA MARKETING

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